UglyDolls
In the adorably different town of Uglyville, weirdness is celebrated, strangeness is special and beauty is embraced as more than meets the eye. After traveling to the other side of a mountain, Moxy and her UglyDoll friends discover Perfection -- a town where more conventional dolls receive training before entering the real world to find the love of a child.
The film disappointed at the box office against its moderate budget of $45.0M, earning $32.5M globally (-28% loss). While initial box office returns were modest, the film has gained appreciation for its compelling narrative within the animation genre.
Plot Structure
Story beats plotted across runtime
Narrative Arc
Emotional journey through the story's key moments
Story Circle
Blueprint 15-beat structure
Arcplot Score Breakdown
Weighted: Precision (70%) + Arc (15%) + Theme (15%)
UglyDolls (2019) exemplifies precise dramatic framework, characteristic of Kelly Asbury's storytelling approach. This structural analysis examines how the film's 15-point plot structure maps to proven narrative frameworks across 1 hour and 28 minutes. With an Arcplot score of 7.2, the film balances conventional beats with creative variation.
Structural Analysis
The Status Quo at 1 minutes (1% through the runtime) establishes Moxy wakes up in Uglyville, a vibrant town where "ugly" dolls live joyfully, believing they'll one day be chosen by children. The opening song "Today's the Day" establishes her optimistic worldview and desire to reach the Big World.. Structural examination shows that this early placement immediately immerses viewers in the story world.
The inciting incident occurs at 11 minutes when Moxy discovers a tunnel in the pipe system that no one has explored before. Despite Ox's warnings, she realizes this could be the path to the Big World she's always dreamed of reaching.. At 12% through the film, this Disruption aligns precisely with traditional story structure. This beat shifts the emotional landscape, launching the protagonist into the central conflict.
The First Threshold at 21 minutes marks the transition into Act II, occurring at 24% of the runtime. This reveals the protagonist's commitment to Moxy and her friends make the active choice to enter the tunnel together, leaving Uglyville behind to pursue their dream of reaching children in the Big World., moving from reaction to action.
At 44 minutes, the Midpoint arrives at 50% of the runtime—precisely centered, creating perfect narrative symmetry. Structural examination shows that this crucial beat False defeat: Lou publicly humiliates the UglyDolls during the Gauntlet, declaring them failures who will never reach the Big World. Moxy's dream appears crushed. The stakes raise as Lou's plan to recycle (destroy) the UglyDolls is revealed., fundamentally raising what's at risk. The emotional intensity shifts, dividing the narrative into clear before-and-after phases.
The Collapse moment at 65 minutes (74% through) represents the emotional nadir. Here, Moxy confronts Ox about his past, feeling betrayed that he hid the truth about Perfection. Her faith in both her dream and her mentor is shattered. The group fractures—Moxy's optimism, the core of her identity, dies. This is her darkest moment., shows the protagonist at their lowest point. This beat's placement in the final quarter sets up the climactic reversal.
The Second Threshold at 70 minutes initiates the final act resolution at 79% of the runtime. Moxy realizes the truth: worthiness doesn't come from Lou or the Big World's approval—it comes from within. She synthesizes Ox's wisdom with her own optimism. The group reunites with new resolve to save both Uglyville and Perfection from Lou's tyranny., demonstrating the transformation achieved throughout the journey.
Emotional Journey
UglyDolls's emotional architecture traces a deliberate progression across 15 carefully calibrated beats.
Narrative Framework
This structural analysis employs a 15-point narrative structure framework that maps key story moments. By mapping UglyDolls against these established plot points, we can identify how Kelly Asbury utilizes or subverts traditional narrative conventions. The plot point approach reveals not only adherence to structural principles but also creative choices that distinguish UglyDolls within the animation genre.
Kelly Asbury's Structural Approach
Among the 2 Kelly Asbury films analyzed on Arcplot, the average structural score is 7.5, reflecting strong command of classical structure. UglyDolls takes a more unconventional approach compared to the director's typical style. For comparative analysis, explore the complete Kelly Asbury filmography.
Comparative Analysis
Additional animation films include The Bad Guys, The Quintessential Quintuplets Movie and Fate/stay night: Heaven's Feel I. Presage Flower. For more Kelly Asbury analyses, see Spirit: Stallion of the Cimarron.
Plot Points by Act
Act I
SetupStatus Quo
Moxy wakes up in Uglyville, a vibrant town where "ugly" dolls live joyfully, believing they'll one day be chosen by children. The opening song "Today's the Day" establishes her optimistic worldview and desire to reach the Big World.
Theme
Ox, the mayor and Moxy's friend, gently suggests that maybe being in Uglyville is enough: "What if this is where we're meant to be?" This thematic question about self-worth versus external validation is planted early.
Worldbuilding
Uglyville is fully established as a colorful community where imperfect dolls celebrate their differences. Moxy's friends (Wage, Babo, Lucky Bat, Ugly Dog) are introduced, each with unique quirks. The daily ritual of waiting at the pipe for children who never come is shown.
Disruption
Moxy discovers a tunnel in the pipe system that no one has explored before. Despite Ox's warnings, she realizes this could be the path to the Big World she's always dreamed of reaching.
Resistance
Moxy debates whether to enter the tunnel. Her friends initially resist but are won over by her enthusiasm. Ox tries to dissuade them, hinting at past disappointment, but doesn't reveal the full truth about Perfection.
Act II
ConfrontationFirst Threshold
Moxy and her friends make the active choice to enter the tunnel together, leaving Uglyville behind to pursue their dream of reaching children in the Big World.
Mirror World
The UglyDolls arrive in Perfection, a pristine institute where "perfect" dolls train for the Big World. They meet Lou, the charismatic leader who embodies superficial perfection. Lou represents the opposite of Uglyville's values—external appearance over inner worth.
Premise
The "Fun and Games" of dolls trying to prove themselves in Perfection. The UglyDolls undergo training (the Gauntlet) designed for perfect dolls. They meet Mandy, a kind doll who befriends them. Lou's cruelty becomes apparent as he sabotages their efforts, but Moxy persists.
Midpoint
False defeat: Lou publicly humiliates the UglyDolls during the Gauntlet, declaring them failures who will never reach the Big World. Moxy's dream appears crushed. The stakes raise as Lou's plan to recycle (destroy) the UglyDolls is revealed.
Opposition
Lou tightens his control over Perfection and turns the perfect dolls against the UglyDolls. Moxy discovers the truth: Ox came from Perfection and was rejected by Lou. The UglyDolls' confidence wavers as they face escalating discrimination and the threat of the recycling machine.
Collapse
Moxy confronts Ox about his past, feeling betrayed that he hid the truth about Perfection. Her faith in both her dream and her mentor is shattered. The group fractures—Moxy's optimism, the core of her identity, dies. This is her darkest moment.
Crisis
Moxy processes her disillusionment. The other UglyDolls comfort each other, questioning whether they should return to Uglyville defeated. The emotional low point before clarity emerges.
Act III
ResolutionSecond Threshold
Moxy realizes the truth: worthiness doesn't come from Lou or the Big World's approval—it comes from within. She synthesizes Ox's wisdom with her own optimism. The group reunites with new resolve to save both Uglyville and Perfection from Lou's tyranny.
Synthesis
The finale: UglyDolls and their new allies from Perfection (including Mandy) confront Lou. They expose his secret—he can never go to the Big World because he's a prototype. Lou is defeated not through violence but through the dolls embracing their true selves. The portal to the Big World opens for all dolls, perfect and ugly alike.
Transformation
Final image mirrors the opening: Moxy stands with her friends, but now all dolls from both towns celebrate together. She's learned that she was always enough. The pipe that once separated the worlds now unites them. Children receive both "perfect" and "ugly" dolls with equal joy.